Typography is not just a message carrier, it is the interface itself. In a Swiss style, it becomes the architecture of the page. But how does it react to movement? We are working on 'typographic kinetics': an animation that respects the optical axis and structure of characters.
Readability is the purest form of user experience.
More than just an aesthetic choice, using Grotesk and Neo-Grotesk fonts in an interactive environment allows instant clarity even at high speed. We analyze how font density impacts player reaction time and how movement can emphasize a character's strength without breaking its stem.